6 Aug 2026 Punjab Khabarnama Bureau : FIFA has pledged to stand by its president Gianni Infantino after a proposed FIFA World Cup commercial rights plan reportedly collapsed, triggering renewed scrutiny of the governing body’s strategy.
The organisation said it remains confident in its leadership and will continue pursuing its long-term commercial and sporting objectives.
FIFA Backs Infantino
Following reports of the failed rights proposal, FIFA issued a statement expressing full confidence in Gianni Infantino’s leadership.
The governing body said it would continue to defend its president against criticism related to the episode.
Rights Plan Fails to Materialise
The proposed commercial rights initiative, which was expected to generate significant revenue linked to the FIFA World Cup, reportedly failed to secure the required backing.
Details surrounding the plan and the reasons for its collapse have not been fully disclosed.
Commercial Strategy Under Spotlight
The development has raised questions about FIFA’s commercial approach ahead of future global tournaments.
However, officials insisted the setback would not affect preparations for upcoming FIFA competitions or the organisation’s broader financial plans.
Focus Remains on Future Tournaments
FIFA said it remains committed to expanding the global reach of football and strengthening commercial partnerships while continuing preparations for future World Cup events.