31 july 2026 Punjab Khabarnama Bureau : Marvel and Sony’s Spider-Man: Brand New Day has reportedly delivered a spectacular start at the North American box office, earning an estimated $50 million in Thursday preview screenings, surpassing the preview record set by Spider-Man: No Way Home.
The impressive opening signals another blockbuster run for the Spider-Man franchise and reinforces the enduring popularity of the superhero series.
Record-Breaking Preview Performance
The film’s Thursday preview collection has exceeded the opening preview figures of Spider-Man: No Way Home, making it one of the biggest preview debuts in Hollywood history.
Industry analysts say the strong advance bookings and overwhelming fan response have fueled the exceptional opening.
Huge Opening Weekend Expected
Following its record-breaking previews, Spider-Man: Brand New Day is expected to post one of the biggest opening weekends of the year in the U.S. and Canada.
Trade experts believe the film could set new benchmarks if audience momentum continues through the weekend.
Fan Excitement Drives Success
The latest Spider-Man installment has benefited from extensive anticipation, positive early reactions and strong franchise loyalty.
Fans have praised the film’s action, emotional storytelling and visual spectacle, contributing to packed theatres across North America.
Boost for Marvel and Sony
The strong opening provides a major box office boost for Marvel Studios and Sony Pictures, reaffirming Spider-Man as one of the industry’s most commercially successful superhero franchises.
Global Box Office in Focus
With international releases underway, attention now shifts to the film’s worldwide performance, where it is also expected to deliver impressive numbers.