30 January 2026 Punjab Khabarnama Bureau : Apple has reported record-breaking sales in India, marking one of its strongest performances in the country to date, fueled by robust growth across its core product categories—including iPhone, Mac, iPad—and a rapidly expanding services business. The milestone underscores India’s growing importance in Apple’s global strategy as the company deepens its presence in one of the world’s fastest-growing consumer markets.
According to industry estimates and company statements, Apple’s India revenues reached an all-time high during the latest financial period, reflecting strong consumer demand, expanding retail presence, and improved affordability through financing options and local manufacturing. India has emerged as a key growth engine for Apple at a time when demand in some mature markets has shown signs of moderation.
The iPhone remained the primary driver of Apple’s success in India. Premium models continued to perform well, even as Apple expanded its reach through older-generation devices offered at competitive price points. Aggressive festive-season promotions, attractive exchange offers, and no-cost EMI schemes helped Apple tap into a wider customer base, including first-time iPhone buyers in Tier-2 and Tier-3 cities.
Local manufacturing has played a crucial role in Apple’s India growth story. With several iPhone models now assembled in India, Apple has been able to reduce costs, improve supply chains, and align with the government’s “Make in India” initiative. Increased local production has also supported Apple’s export strategy, with India-made iPhones being shipped to global markets.
Beyond iPhones, Apple saw strong traction in its Mac lineup, driven by demand from professionals, students, and enterprises. The popularity of Apple’s M-series chips, known for performance and energy efficiency, has boosted MacBook sales, particularly among users in creative, tech, and startup ecosystems. Educational discounts and back-to-school offers further supported Mac adoption.
The iPad category also contributed to Apple’s record performance. iPads have found growing use in education, remote work, and digital content consumption. Schools, colleges, and institutions increasingly adopting digital learning tools have helped drive steady demand, while consumers continue to view iPads as versatile devices for both productivity and entertainment.
Apple’s services business recorded significant growth in India, reflecting the company’s expanding ecosystem. Services such as the App Store, Apple Music, iCloud, Apple TV+, and Apple Pay-related offerings have seen rising adoption as the installed base of Apple devices grows. The services segment is particularly important for Apple, as it delivers higher margins and recurring revenue.
The expansion of Apple’s retail footprint has further strengthened its position in India. The launch of Apple’s first official retail stores in Mumbai and Delhi marked a major milestone, offering customers a direct brand experience for the first time. These stores have not only boosted sales but also enhanced brand visibility, customer engagement, and after-sales support.
India’s growing middle class, rising disposable incomes, and increasing preference for premium smartphones have created favorable conditions for Apple’s growth. While Apple devices remain aspirational for many consumers, the company’s strategy of combining premium branding with flexible pricing and financing has helped bridge the affordability gap.
Analysts note that Apple’s success in India is also tied to broader digital adoption trends. Rapid smartphone penetration, expanding 5G networks, and a thriving app economy have created an ecosystem where Apple’s products and services can flourish. Developers in India have benefited as well, with the App Store providing a global platform for locally built apps.
Looking ahead, Apple is expected to continue investing heavily in India. Plans to expand manufacturing capacity, grow the retail network, and deepen partnerships with local suppliers signal long-term commitment. Industry observers believe India could soon become one of Apple’s top global markets, both in terms of sales growth and strategic importance.
Despite strong momentum, challenges remain. High import duties on some components, intense competition from Android manufacturers, and price sensitivity among consumers continue to test Apple’s market strategy. However, the company’s record performance suggests it is successfully navigating these challenges.
Apple’s record sales in India mark a significant chapter in its global growth story. With strong performance across iPhone, Mac, iPad, and services, India is no longer just an emerging market for Apple—it is fast becoming a cornerstone of the company’s future expansion.
Summary:
Apple reported record sales in India, driven by strong growth in iPhone, Mac, iPad, and services, highlighting India’s rising importance as a key market in Apple’s global expansion strategy.