Delhi, December 3, 2024 (Punjab Khabarnama Bureau)- Shopping mania is at an all-time high during the 2024 holiday season , with Adobe forecasting Cyber Monday’s record-high peak will surpass Black Friday to become the biggest shopping day of the year. However, the traditional dash-and-hit-the-market scene has substantially settled down, making way for the ease of online shopping.
According to Adobe Analytics data (ADBE), online sales recorded an all-time high milestone at $10.8 million, marking a 10.2% increases compared to last year’s numbers. The firm’s estimations rely reflect over 1 trillions visits to US retails websites, covering 100 million products spanning 18 categories.
All in all, there has been a dramatic growth of Black Friday digital sales in the past five years. The rising numbers aren’t merely attributed to higher spending but also to shopping preferences, with convenience as the prime priority for shoppers. Seeking out best deals, customers are opting for smarter and faster options, in turn, resulting in retailers like Amazon, Walmart and Target branching out online availability and accessibility, expanding choices with discounted deals.
Adobe’s lead analyst Vivek Pandya highlighted how big of an e-commerce milestone it was for Black Friday to unlock the $10 billion mark and fly beyond. Despite the shopping holiday previously being “anchored by in-store shopping,” Pandy noted that “with mobile, AI, and chatbots reshaping consumer behaviour, we expect online sales to continue growing in the years ahead.”
Massive holiday shopping period sales to reach new peak with Cyber Monday
With Black Friday already having cracked a landmark achievement, Cyber Monday is projected to shoot past the figures and earning its title as the biggest shopping day of the year, recording $13.2 billion in online sales. This jump celebrates a 6.1% rise from 2023.
Summary: Black Friday set new records, with shopping moving online, and Cyber Monday sales saw a significant increase as consumers opted for digital convenience.