Recently, the trailer for Shankar’s Ram Charan and Kiara Advani-starrer Game Changer was launched in Lucknow. Allu Arjun will soon promote Pushpa 2 in Patna.
Gone is the time when Telugu stars planned promotional events and interviews only in Andhra Pradesh and Telangana right before the film’s release. An audio launch and a pre-release event were prerequisites to ensure the movie reached the masses. But ever since SS Rajamouli decided to show the country a thing or two with Baahubali, pan-India and even promotions in the US have been the new norm.
But the actors and filmmakers soon learned that no matter how much foreign press your film gets, the heartlands of India must never be forgotten. Cue films like Game Changer and Pushpa 2: The Rule, ensuring they chart in cities in Uttar Pradesh and Bihar as part of their promotional run and maybe even go a step further to kick-start their promotional tour from there.
Game Changer teaser launch in Lucknow
Lucknow’s Pratibha Theatre tasted some naatu (local) spice on Saturday evening with the launch of Ram Charan and Kiara Advani’s Game Changer teaser. An event that could’ve been held even in Hyderabad suddenly felt like a testament to Ram’s star power when fans thronged to the venue to catch a glimpse of the star.
SJ Suryah, Anjali, and producer Dil Raju also accompanied them, but all eyes were on Ram and Kiara, greeting fans from atop a bus set up for the occasion. Director Shankar was busy with the film’s pre-production, given its release on January 10, 2025, for Sankranthi. And if there needed more proof of the excitement this teaser launch brought fans, a compilation of fans celebrating across the southern states is also enough.