13 august 2024 : Prior to the opening of the issue, the company successfully secured ₹1886 crore from 71 anchor investors, which included prominent entities such as SBI Mutual Fund, ICICI Prudential Mutual Fund, HDFC Mutual Fund, Kotak Mahindra Mutual Fund, the Government of Singapore, ADIA, and Goldman Sachs, among others. Shares of Brainbees Solutions, the parent company of FirstCry, debuted with a notable premium of 40%, listing at ₹651 on the NSE compared to the issue price of ₹549. On the BSE, the stock opened at ₹625 per share, reflecting an increase of 34.4%. Prior to the listing, the shares were trading at a grey market premium (GMP) of ₹84. The net proceeds from the IPO are intended for the establishment of new modern stores under the ‘BabyHug’ brand, investments in the subsidiary Digital Age, international expansion, and various sales and marketing initiatives.
