28 august 2024 : YouTube raised prices of its Premium subscriptions in India by 12-58 per cent for all plans. This marks the first time that the Google-owned video platform launched premium subscriptions in the country in 2019.
YouTube Premium provides subscribers an ad-free experience along with the ability to play videos in the background and download videos for offline playback. In an email sent to subscribers, YouTube stated that it is increasing the prices to “continue delivering great service and features”.
The company said, “We don’t make these decisions lightly, and this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.”
How much will YouTube Premium plans cost now?
The individual plan is now priced at ₹149 per month, a 15.5 per cent increase from ₹129 per month. The student plan now costs ₹89 per month, up 12.7 per cent from ₹79 per month.
The family plan witnessed the highest price increase and will now cost ₹299 per month, up 58.2 per cent from ₹189 per month. The family plan now costs ₹179 per month, as compared to ₹149 per month earlier, while the student plan remains at ₹59 per month.
Yes, YouTube has also hiked the prices of its music streaming service, YouTube Music, with individual plans now starting at ₹119 per month, up from ₹99 per month.