28 June 2024 Punjab Khabarnama : The company has signed a Memorandum of Understanding (MoU) with Bajaj Finance, a part of Bajaj Finserv, for the purpose, Ashok Leyland said in a statement.
The partnership will enable both Ashok Leyland and Bajaj Finance to offer customised and seamless financial solutions to their customers, it added.
“This strategic partnership will strengthen Ashok Leyland’s market position,” Ashok Leyland CFO KM Balaji said.
Bajaj Finance Deputy Managing Director, Anup Saha said, “We are confident that with Bajaj Finance’s best-in-class India stack processes more vehicle owners will gain from this partnership and scale their operations.”
The sales and marketing teams of the two companies will work together to develop joint marketing and financing programs, mutually enhancing business volumes under the partnership, the statement said.